May 2019 Message from Lead Consultant
IMM’s latest study on EU Wood Promotion Programmes and their recognition of FLEGT is now available on the IMM website. It reveals that Europe’s timber and wood products sector has stepped up the level of its marketing and advertising activity and the clarity, cohesion and effectiveness of its communications in recent years.
On promotion of FLEGT and FLEGT licensing, there is a central communications hub in the EFI FLEGT Facility, which continues to develop its content, strategy and outreach. The UK Timber Trade Federation ran an exhibition exclusively focused on FLEGT, a UK initiative supporting development of Indonesian FLEGT marketing strategies is underway and other trade federations do communicate facts on FLEGT. But otherwise its profile in industry promotion and marketing is low relative to third party forest sustainability certification. Europe’s two main tropical timber promotion campaigns, for instance, only commend sustainability certification as a procurement criterion.
IMM also published findings of the latest Trade Consultation in Antwerp this week. The agenda featured presentations on global trends in tropical timber trade, private and public sector timber procurement policy and the Dutch CA’s experience with FLEGT-licensed timber. Individual trade bodies and operators also gave their perspectives on trade developments, the FLEGT initiative and sustainability certification. But most of the day was dedicated to audience participation. The Consultation’s workshops took the topics of Trends in the European tropical timber sector – background, reasons and solutions, Recognising priorities and purchase dynamics for tropical wood products – development of supply chain relationships and the relevance or impact of FLEGT licensing and FLEGT and sustainability and its recognition in procurement policy.